HISTORY OF MED CHANNEL
As of today, MED Channel collaborates with leading clinics in 17 countries worldwide. The solutions and standards implemented for clients align with the level of clinics listed in the Forbes Dentist Advisor
Development History from the Founder
Our story
It all began back in 2018, so this is where we suggest starting
2018 year
2018 marked a turning point in the world of professional marketing and sales. However, to understand the context, it's important to start with some background.
From 2015 to 2018, I was actively involved in SMM. Initially, I worked as a freelancer, and in 2016, together with two partners, I founded an SMM agency. At that time, there were only four agencies in Ukraine with their own websites, established teams, knowledge of CRM systems, and operating in an office environment as fully-fledged companies. So, I can confidently say that we were among the pioneers.
In 2017, the demand for our services far exceeded supply. We had no trouble attracting clients — we could close 10–12 deals daily, sometimes even more. However, even in such favorable conditions, we couldn’t avoid accumulating debt, and eventually, we had to shut down the agency.
You’re probably wondering how that could happen. The answer lies in the fact that we made every possible mistake. Our team lacked skills in hiring, management, motivation, financial accounting, and control. Moreover, we didn’t understand how to position and sell our services at a premium price.
You’re probably wondering how that could happen. The answer lies in the fact that we made every possible mistake. Our team lacked skills in hiring, management, motivation, financial accounting, and control. Moreover, we didn’t understand how to position and sell our services at a premium price.
P.S. The icons and candles we used to hold onto hope didn’t save us from bankruptcy — we shut down.
200–220 small transactions per month couldn’t cover our operating expenses and the salaries of 12 employees, who lacked both motivation and professionalism. In July 2018, we had to make a tough decision — to shut down. Looking back now, we can smile at the phrase, “Let’s lock in the losses,” but at the time, a $10,000 debt didn’t seem funny at all.
The hardest part was realizing that, for the first time in my life, I was in debt. The pressure of having to stop “playing entrepreneur” and join a structured company to learn how to sell — sell professionally and at premium rates — was immense.
After settling accounts with our team, moving out of the office, and negotiating repayment terms with investors (creditors), we spent the next three months — or as it’s trendy to say now, as “three founders” — working for free to honor our commitments to clients who had prepaid. Only a few contracts remained.
I spent September 2018 in Odesa, dedicating this time to reflection and searching for solutions for my future career path.
The hardest part was realizing that, for the first time in my life, I was in debt. The pressure of having to stop “playing entrepreneur” and join a structured company to learn how to sell — sell professionally and at premium rates — was immense.
After settling accounts with our team, moving out of the office, and negotiating repayment terms with investors (creditors), we spent the next three months — or as it’s trendy to say now, as “three founders” — working for free to honor our commitments to clients who had prepaid. Only a few contracts remained.
I spent September 2018 in Odesa, dedicating this time to reflection and searching for solutions for my future career path.
My first step into the world of sales began with enrolling in a public speaking course. I had always been naturally inclined toward communication, but mostly within my circle of acquaintances. As an introvert, I realized that I needed to step out of my comfort zone.
In early October, I completed a 21-day course and confidently headed to the Work.ua platform, ready to embrace new professional challenges.
In early October, I completed a 21-day course and confidently headed to the Work.ua platform, ready to embrace new professional challenges.
I’ve already mentioned that I found it difficult to connect with unfamiliar people. This undoubtedly affected my behavior and attitude toward work. I would see my colleagues only during the morning meetings. After that, I skipped lunch, occasionally stepping away only to grab water or use the restroom. The rest of the day, I was relentlessly making calls, one after another.
For the first two months, newcomers only had access to leads marked as “Black Box” — people who were either unresponsive or displayed inappropriate behavior during calls.
Within this pool, we had to make $1,000 in sales in the first month and $3,000 in the second. Failure to meet these targets meant termination.
For the first two months, newcomers only had access to leads marked as “Black Box” — people who were either unresponsive or displayed inappropriate behavior during calls.
Within this pool, we had to make $1,000 in sales in the first month and $3,000 in the second. Failure to meet these targets meant termination.
I remember it vividly — for the first three weeks, I couldn’t close a single deal, while every minute, someone from the team would ring the bell to mark a successful sale. The hardest moments were after 8:00 p.m., walking to the metro and realizing that yet another day had brought no results. In sales, much like in politics, time is always against you.
During that period, my family and one-on-one conversations with my father were a tremendous support. That’s how it’s always been in my life — in the most challenging moments, they’re by my side, and I treasure it immensely. Their words of encouragement and advice give me the strength to keep going and move forward.
And so it happened this time. During the first two months of the adaptation period, I exceeded my sales targets and achieved the best result in the company’s history at that stage. I ended 2018 on this positive note, leaving all the problems and difficulties behind. I particularly remember how my team and I went to a restaurant — it was my first time dining out in the last six months. That was how I stepped into 2019.
During that period, my family and one-on-one conversations with my father were a tremendous support. That’s how it’s always been in my life — in the most challenging moments, they’re by my side, and I treasure it immensely. Their words of encouragement and advice give me the strength to keep going and move forward.
And so it happened this time. During the first two months of the adaptation period, I exceeded my sales targets and achieved the best result in the company’s history at that stage. I ended 2018 on this positive note, leaving all the problems and difficulties behind. I particularly remember how my team and I went to a restaurant — it was my first time dining out in the last six months. That was how I stepped into 2019.
2018 showed that the ability to learn from mistakes and quickly adapt to changes is the key to success in a dynamic world. In difficult moments, it is crucial to take responsibility and choose the right direction, even if it doesn’t seem comfortable.
I remember it vividly — for the first three weeks, I couldn’t close a single deal, while every minute, someone from the team would ring the bell to mark a successful sale. The hardest moments were after 8:00 p.m., walking to the metro and realizing that yet another day had brought no results. In sales, much like in politics, time is always against you.
During that period, my family and one-on-one conversations with my father were a tremendous support. That’s how it’s always been in my life — in the most challenging moments, they’re by my side, and I treasure it immensely. Their words of encouragement and advice give me the strength to keep going and move forward.
During that period, my family and one-on-one conversations with my father were a tremendous support. That’s how it’s always been in my life — in the most challenging moments, they’re by my side, and I treasure it immensely. Their words of encouragement and advice give me the strength to keep going and move forward.
And so it happened this time. During the first two months of the adaptation period, I exceeded my sales targets and achieved the best result in the company’s history at that stage. I ended 2018 on this positive note, leaving all the problems and difficulties behind. I particularly remember how my team and I went to a restaurant — it was my first time dining out in the last six months. That was how I stepped into 2019.
At the end of 2018, in November and December, I was already working at Genius Marketing, which at the time was the leading company in the CIS in the field of online education. The sales department had over 30 employees.
Morning meetings began at 8:00 a.m. and lasted about two hours. Those were unforgettable days. During each meeting, I would fill 3–4 A4 pages in my notebook. Every word spoken by the head of the sales department was like a treasure to me.
By 10:00 a.m., around 30 managers would start making calls simultaneously, creating a buzz that only subsided by 7–8 p.m. Those moments filled me with an incredible sense of excitement — it was pure joy.
Morning meetings began at 8:00 a.m. and lasted about two hours. Those were unforgettable days. During each meeting, I would fill 3–4 A4 pages in my notebook. Every word spoken by the head of the sales department was like a treasure to me.
By 10:00 a.m., around 30 managers would start making calls simultaneously, creating a buzz that only subsided by 7–8 p.m. Those moments filled me with an incredible sense of excitement — it was pure joy.
What's your impression of 2018?
2019 year
During the pre-New Year period, there was an upbeat atmosphere in our team. Thanks to meeting the sales targets and the positive mood of the team, it felt like the year was ending on a high note. The corporate event went wonderfully, and I was officially accepted as a full-fledged team member. All the challenges of the past months seemed to be behind us.
However, one thing kept bothering me. A few days before the New Year, while celebrating the successful completion of the sales plan, I learned that from the third month onwards, sales managers work without a base salary. It is only provided for the first two months to support during the adaptation period, and after that, earnings depend entirely on commissions. This news made me reconsider: even with a successful start, a stable income now looked very different.
However, one thing kept bothering me. A few days before the New Year, while celebrating the successful completion of the sales plan, I learned that from the third month onwards, sales managers work without a base salary. It is only provided for the first two months to support during the adaptation period, and after that, earnings depend entirely on commissions. This news made me reconsider: even with a successful start, a stable income now looked very different.
It was clear that with the current conditions, I could expect to earn a maximum of $300–$400, which clearly didn’t align with my goals.
I spent New Year's Eve with my family, but the thought of how to continue earning without a salary never left my mind. I had three days to develop a step-by-step plan that would allow me to increase my sales threefold, or even fourfold, compared to what I was capable of at that moment.
The first day of 2019 began with deep self-reflection. I spent the entire day, from morning to late evening, in contemplation and note-taking, trying to find answers to the question: What should I do next? I sat at my desk, surrounded by piles of discarded paper, under a desk lamp, writing down my thoughts and ideas. I knew that others in such conditions were consistently earning $3,000–$4,000 a month. This sparked a competitive drive in me — I decided to see what I was capable of.
The first day of 2019 began with deep self-reflection. I spent the entire day, from morning to late evening, in contemplation and note-taking, trying to find answers to the question: What should I do next? I sat at my desk, surrounded by piles of discarded paper, under a desk lamp, writing down my thoughts and ideas. I knew that others in such conditions were consistently earning $3,000–$4,000 a month. This sparked a competitive drive in me — I decided to see what I was capable of.
That day, my life changed forever. I realized that achieving extraordinary results requires self-sacrifice. To reach higher than the average level, total focus on the task is necessary. And for that, one must let go of everything unnecessary — everyone chooses what is "unnecessary" for them. My path to success began with this decision.
In January and February, learning and self-discipline allowed me to identify patterns that enabled me to achieve stable results and solidify my position in the world of sales. From that point on, I understood how to operate at a high level and earn a predictable income, which boosted my confidence.
In March 2019, we were faced with a large-scale task: the sale of tickets for the largest live conference in Ukraine, which was set to gather 4,000 entrepreneurs at the Sports Palace in Kyiv. This was a national-level event that attracted the attention of the entire business community, and we had just 60 days to sell several thousand tickets. This challenge required a clear strategy, coordinated actions, and maximum effort from everyone.
In March 2019, we were faced with a large-scale task: the sale of tickets for the largest live conference in Ukraine, which was set to gather 4,000 entrepreneurs at the Sports Palace in Kyiv. This was a national-level event that attracted the attention of the entire business community, and we had just 60 days to sell several thousand tickets. This challenge required a clear strategy, coordinated actions, and maximum effort from everyone.
In just one week, I completely revamped my approach to planning and time management. My day began to follow new rules: I set priorities, learned to distinguish between the important and the secondary, and introduced a calendar, which became the main tool for organization. By planning not only the day but also the week and month, I finally saw a clear sequence of actions. That’s when I realized there are 720 hours in a month, and for the first time, I controlled almost every one of them.
In 2019, my priorities focused on three things: calls, learning, and preparing for the next month. Thanks to this approach, I became much faster at absorbing new knowledge. In one month, I gained the experience that would typically take others a year or more. My work pace and results were impressive to my colleagues, who couldn’t even understand the secret behind my productivity.
However, a high level of focus and strict planning comes with its consequences. This lifestyle essentially excludes many things that are familiar to most people: personal relationships, weekends, meetings with friends, trips to the cinema, or even longer sleep.
In 2019, my priorities focused on three things: calls, learning, and preparing for the next month. Thanks to this approach, I became much faster at absorbing new knowledge. In one month, I gained the experience that would typically take others a year or more. My work pace and results were impressive to my colleagues, who couldn’t even understand the secret behind my productivity.
However, a high level of focus and strict planning comes with its consequences. This lifestyle essentially excludes many things that are familiar to most people: personal relationships, weekends, meetings with friends, trips to the cinema, or even longer sleep.
Organizing a live conference for 4,000 participants was an ambitious project that required meticulous preparation, significant resources, and an exceptionally coordinated team. Today, I can say that those 60 days became the most productive period of my life. It was two months without any days off: waking up at 5 a.m., 4-5 hours of daily calls, constant analysis, and controlling every minute.
For additional motivation, each manager was given an individual sales plan, and everyone signed a declaration: if the plan wasn’t met, no salary would be paid for the month. This condition added adrenaline — the thought that your earned $3,000–$5,000 would go to someone else sparked a competitive spirit and left no room for doubt or pause. These were 60 days when you either moved forward or fell behind — there was no choice.
On May 17-19, 2019, the Sports Palace in Kyiv hosted LOB 2019. It was a big event, where I happened to meet Edgar Kaminsky, which became my first step into the world of medicine. This moment marked the beginning of a new chapter in my life and career.
For additional motivation, each manager was given an individual sales plan, and everyone signed a declaration: if the plan wasn’t met, no salary would be paid for the month. This condition added adrenaline — the thought that your earned $3,000–$5,000 would go to someone else sparked a competitive spirit and left no room for doubt or pause. These were 60 days when you either moved forward or fell behind — there was no choice.
On May 17-19, 2019, the Sports Palace in Kyiv hosted LOB 2019. It was a big event, where I happened to meet Edgar Kaminsky, which became my first step into the world of medicine. This moment marked the beginning of a new chapter in my life and career.
But, as often happens, after several months of intense growth and victories, I found myself trapped by emotional burnout. In the summer, after 10 months of intense work, I faced an emotional downturn. I had become the best sales manager among my 30 colleagues, and systematic training and focus had helped me achieve results that most people don’t reach in their entire careers. But one day, I felt that my actions had become repetitive and no longer brought new knowledge or growth. I wasn’t learning anything new, and that was a signal for me.
So, I made the decision to resign. After a conversation with the sales department manager, I stayed for another month to hand over tasks and wrap up current projects. On July 30, 2019, I left GM, knowing that this chapter of my professional journey had come to an end, and it was time for new challenges.
So, I made the decision to resign. After a conversation with the sales department manager, I stayed for another month to hand over tasks and wrap up current projects. On July 30, 2019, I left GM, knowing that this chapter of my professional journey had come to an end, and it was time for new challenges.
A new chapter was beginning in my life. In August and September, my parents invited me to visit Switzerland, where my sister was studying at the time. I spent two months in Montreux.
I had the time to relax, structure my thoughts, weigh my priorities, and figure out what I truly wanted. I remember the internal conflict between quick earnings and the desire to gain new expertise. At that time, I had no successful experience in team-building, and I didn’t yet possess professional-level marketing knowledge.
Upon returning from my vacation, I decided to invest in my education and began studying marketing. I dedicated the last three months of 2019 to learning, and soon my dream would come true — I would build my first sales department at one of Ukraine’s leading marketing agencies.
I had the time to relax, structure my thoughts, weigh my priorities, and figure out what I truly wanted. I remember the internal conflict between quick earnings and the desire to gain new expertise. At that time, I had no successful experience in team-building, and I didn’t yet possess professional-level marketing knowledge.
Upon returning from my vacation, I decided to invest in my education and began studying marketing. I dedicated the last three months of 2019 to learning, and soon my dream would come true — I would build my first sales department at one of Ukraine’s leading marketing agencies.
In 2019, I clearly realized that the first step toward achieving any goal starts with three key elements: discipline, learning, and action. These three components became the foundation on which my professional career was built.
A new stage was beginning in my life. In August and September, my parents invited me to visit Switzerland, where my sister was studying at the time. I spent two months in Montreux.
Я мав час відпочити, структурувати думки, зважити свої пріоритети та зрозуміти, чого насправді хочу. Пам'ятаю той внутрішній конфлікт між швидким заробітком і прагненням отримати нову експертизу. На той момент у мене не було успішного досвіду в побудові команд, і я не володів маркетингом на професійному рівні.
Повернувшись із відпустки, я вирішив інвестувати в своє навчання й почав вивчати маркетинг. Останні три місяці 2019 року я присвятив навчанню, і зовсім скоро моя мрія мала здійснитися — я буду будувати свій перший відділ продажів у провідній маркетинговій агенції України.
Повернувшись із відпустки, я вирішив інвестувати в своє навчання й почав вивчати маркетинг. Останні три місяці 2019 року я присвятив навчанню, і зовсім скоро моя мрія мала здійснитися — я буду будувати свій перший відділ продажів у провідній маркетинговій агенції України.
But, as often happens, after several months of active growth and victories, I fell into the trap of emotional fatigue. In the summer, after 10 months of intense work, I faced an emotional downturn. I had become the best manager among 30 colleagues, and systematic learning and focus helped me achieve results that most people don't reach in their entire careers. But one day, I felt that my actions had become repetitive and no longer brought new knowledge or development. I stopped learning new things, and this became a signal for me.
So I made the decision to resign. After a conversation with the sales department manager, I stayed for another month to hand over my responsibilities and finish the current tasks. On July 30, 2019, I left GM, realizing that this stage of my professional journey had come to an end, and it was time for new challenges.
I had time to rest, organize my thoughts, weigh my priorities, and understand what I truly wanted. I remember that inner conflict between earning quick money and the desire to gain new expertise. At that time, I had no successful experience in building teams, and I wasn't proficient in marketing at a professional level.
After returning from vacation, I decided to invest in my education and began studying marketing. I dedicated the last three months of 2019 to learning, and very soon my dream was about to come true — I would build my first sales department at one of Ukraine's leading marketing agencies.
What's your impression of 2019?
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2020 year
Today, there is a large amount of lifestyle content on social media. When you visit the page of a person who is 18, 20, or 25 years old, you often see images that convey a fast-paced, bright lifestyle, self-confidence, and stability. For some, such images may inspire love for the personality, provide motivation, while for others, it may evoke frustration and envy. But what is really happening in the lives of most people who are just starting their careers?
In most cases, young people go to a Soviet-style school, then, without proper career guidance (such practices are absent in the education system), we end up in university without understanding whether it's the right fit. Over the next 5 years, we pay our first bribe, start our first adult relationships, learn to wake up to an alarm clock, manage our monthly budget, experience the best times of our youth, and try to impress those around us. But there is little time left for real academic learning that could secure the future.
In most cases, young people go to a Soviet-style school, then, without proper career guidance (such practices are absent in the education system), we end up in university without understanding whether it's the right fit. Over the next 5 years, we pay our first bribe, start our first adult relationships, learn to wake up to an alarm clock, manage our monthly budget, experience the best times of our youth, and try to impress those around us. But there is little time left for real academic learning that could secure the future.
Then we graduate from university and enter adult life, where we are forced to look for a job and start working outside our field of study. You end up in a job that you didn’t train for, in a position you’re not a specialist in. This is the path for 95% of young people who face the unknown, and in 95% of cases, you don’t have an answer to the questions, "Who am I, what do I want, am I capable, will I succeed...?"
I was no exception; it was with these questions that I entered 2020. The realization that I was the best sales manager at a leading company gave me confidence, but it didn’t answer the key questions I mentioned earlier. Moreover, it added additional pressure. When you leave a large company, psychologically, you stop associating yourself as a person with the company’s big projects.
I was no exception; it was with these questions that I entered 2020. The realization that I was the best sales manager at a leading company gave me confidence, but it didn’t answer the key questions I mentioned earlier. Moreover, it added additional pressure. When you leave a large company, psychologically, you stop associating yourself as a person with the company’s big projects.
That’s how people around you know you when you sit behind the wheel of your parents’ car
From Autumn 2019 to Winter 2020, for half a year, I studied marketing from morning till night. I was learning from a leading specialist in the field of marketing at that time, practically applying the knowledge on the projects that agreed to this format of cooperation, for which I am truly grateful (we continue to work with these companies to this day).
I invested money in the most expensive package, which included personal work, and we had weekly individual meetings for which I prepared questions, and during the hour, we actively worked through them. For the last such meeting, I prepared questions not about marketing but life and philosophical ones.
During that conversation (which lasted quite a while), I happened to share my sales experience, and the instructor, in turn, shared that their project had been struggling to fill the position of sales manager, who could later take on the role of head of the sales department.
A leading marketing agency, which at that time was already working with brands like PARI MATCH, Watsons, Taft, MakeUp, Uklon, Silpo, and many others, offered me the opportunity to head the sales department in their agency and a newly launched online school from scratch.
I invested money in the most expensive package, which included personal work, and we had weekly individual meetings for which I prepared questions, and during the hour, we actively worked through them. For the last such meeting, I prepared questions not about marketing but life and philosophical ones.
During that conversation (which lasted quite a while), I happened to share my sales experience, and the instructor, in turn, shared that their project had been struggling to fill the position of sales manager, who could later take on the role of head of the sales department.
A leading marketing agency, which at that time was already working with brands like PARI MATCH, Watsons, Taft, MakeUp, Uklon, Silpo, and many others, offered me the opportunity to head the sales department in their agency and a newly launched online school from scratch.
After prolonged negotiations, which objectively dragged on, at the end of May, I decided to accept the offer and start working. At that time, my doubts were about whether I could scale my success story to other people, as I didn’t have experience in managing a department yet.
The agreement looked like this: I was given 14 days in May to personally call the first deals and understand for myself whether I was capable of selling this product. Based on the results obtained, I had to give a final answer regarding my readiness.
In 14 days, I managed to sell services worth several tens of thousands of dollars. Starting from June, I began taking my first steps in building the sales department as a TOP manager.
The agreement looked like this: I was given 14 days in May to personally call the first deals and understand for myself whether I was capable of selling this product. Based on the results obtained, I had to give a final answer regarding my readiness.
In 14 days, I managed to sell services worth several tens of thousands of dollars. Starting from June, I began taking my first steps in building the sales department as a TOP manager.
The most significant event happened during this period, when I first in my life formulated that I had found myself. I found myself at the intersection of Marketing and Sales, and most importantly, my desire was reinforced by the results that showed that something was actually working out.
The fall of 2020 was eventful. In 5 months, we built the first sales department without any critical mistakes. We had everything: a cohesive team, progressive people in the group, a solid, worthy product. Our school sold courses that were growing the marketing market in the CIS. The vast majority of leading specialists in SMM and marketing passed through our sales department and were graduates of our online marketing school.
The fall of 2020 was eventful. In 5 months, we built the first sales department without any critical mistakes. We had everything: a cohesive team, progressive people in the group, a solid, worthy product. Our school sold courses that were growing the marketing market in the CIS. The vast majority of leading specialists in SMM and marketing passed through our sales department and were graduates of our online marketing school.
This year confirmed that the best investment is an investment in your own knowledge. Even the last penny invested in self-development will surely return with dividends.
The year was coming to an end. A sprint lasting 8-9 months provided a lot of confidence and motivation. Once an empty 20m² office, from which the department started, had transformed into an entire floor housing different departments of the company.
We were heading into the New Year as real winners, but the atmosphere was beginning to slowly tense up. The rapid growth was taking a toll on the psychology of certain people, and the communication, for which not everyone was professionally prepared, was starting to show. 2021 began for us with major problems! Problems that cost us more than one million dollars. But at that moment, we didn’t know that yet, as we were celebrating the arrival of 2021.
We were heading into the New Year as real winners, but the atmosphere was beginning to slowly tense up. The rapid growth was taking a toll on the psychology of certain people, and the communication, for which not everyone was professionally prepared, was starting to show. 2021 began for us with major problems! Problems that cost us more than one million dollars. But at that moment, we didn’t know that yet, as we were celebrating the arrival of 2021.
I spent the summer in the office surrounded by proactive people. It was the period when you do the work you are good at, while also learning new things, and facing new challenges every day that make you stronger.
In just 4 months from the moment the sales department was established, we assembled a team of 4 managers whom I knew from my previous job. By the fifth month, we grew from 4 people in the department to 12 permanent employees in the sales department. The structure, which included sales managers, team leads, a quality control officer for calls, and someone responsible for personal training, allowed us to break the $100,000 ceiling.
In just 4 months from the moment the sales department was established, we assembled a team of 4 managers whom I knew from my previous job. By the fifth month, we grew from 4 people in the department to 12 permanent employees in the sales department. The structure, which included sales managers, team leads, a quality control officer for calls, and someone responsible for personal training, allowed us to break the $100,000 ceiling.
And this is what a half-empty rented apartment looks like, of a guy who still hasn’t answered the question of who he is in this life
Autumn 2020 was eventful. In just 5 months, we built the first sales department without critical mistakes. We had everything: a solid team, progressive people, and a strong, worthy product. Our school sold courses that contributed to the growth of the marketing market in the CIS. The vast majority of leading specialists in the fields of SMM and marketing went through our sales department and became graduates of our online marketing school.
The most important event took place during this period: for the first time in my life, I formulated that I had found myself. I found myself at the intersection of Marketing and Sales, and most importantly, my desire was supported by the results, which showed that something was indeed working.
What's your impression of 2020?
2021 year
When you work professionally in sales, the new working year doesn’t start between January 11–15, but from the very first days, depending on when Saturday and Sunday fall. In 2021, our sales department started working on January 4th.
Logic suggests this isn’t very rational, as most people aren’t ready to work during this period: some are vacationing abroad, some are rewatching their favorite movies, and some just aren’t ready to talk to company representatives about anything. However, the mechanics of sales work differently. By mid-month, you put in a lot of effort that turns into groundwork, and that groundwork converts into sales toward the end of the month. With this approach, you can break the stereotype that January is the “off-season” and even set sales records during this period.
In January 2021, we reached a record sales figure. I was once again convinced that discipline and psychological resilience are the two pillars that any sales department stands on. At that point, our results reached six-figure numbers in US dollars.
However, with any major result, there’s a downside that you need to be prepared for. During rapid growth, you’re forced to adapt quickly to changes across all departments: recruit people for the team, introduce new metrics, work more carefully with advertising traffic to maintain profitability, implement business processes, adjust the motivation system, and much more.
A lot has been written about these aspects in various materials, courses, and training sessions. But there’s one thing rarely discussed in business communities: the psychological readiness for large amounts of money from the perspective of the manager or company owner.
This is a crucial aspect that not only affects the ability to earn but also the ability to effectively manage the company. If anyone in the leadership team isn’t ready for that level of responsibility, mistakes begin to happen: shifting priorities, new circles of people, rash decisions, sex, drugs, “rock and roll.” And all of this can have a fatal impact on the business.
This is what happened in our case. During the New Year holidays, one incredibly talented and professional person made these mistakes. Drugs and personal relationships with a subordinate completely destroyed the company within two months, a company that was generating hundreds of thousands of dollars per month. Within six months, the company ceased to exist, and dozens of people were left without jobs.
Logic suggests this isn’t very rational, as most people aren’t ready to work during this period: some are vacationing abroad, some are rewatching their favorite movies, and some just aren’t ready to talk to company representatives about anything. However, the mechanics of sales work differently. By mid-month, you put in a lot of effort that turns into groundwork, and that groundwork converts into sales toward the end of the month. With this approach, you can break the stereotype that January is the “off-season” and even set sales records during this period.
In January 2021, we reached a record sales figure. I was once again convinced that discipline and psychological resilience are the two pillars that any sales department stands on. At that point, our results reached six-figure numbers in US dollars.
However, with any major result, there’s a downside that you need to be prepared for. During rapid growth, you’re forced to adapt quickly to changes across all departments: recruit people for the team, introduce new metrics, work more carefully with advertising traffic to maintain profitability, implement business processes, adjust the motivation system, and much more.
A lot has been written about these aspects in various materials, courses, and training sessions. But there’s one thing rarely discussed in business communities: the psychological readiness for large amounts of money from the perspective of the manager or company owner.
This is a crucial aspect that not only affects the ability to earn but also the ability to effectively manage the company. If anyone in the leadership team isn’t ready for that level of responsibility, mistakes begin to happen: shifting priorities, new circles of people, rash decisions, sex, drugs, “rock and roll.” And all of this can have a fatal impact on the business.
This is what happened in our case. During the New Year holidays, one incredibly talented and professional person made these mistakes. Drugs and personal relationships with a subordinate completely destroyed the company within two months, a company that was generating hundreds of thousands of dollars per month. Within six months, the company ceased to exist, and dozens of people were left without jobs.
From February to March, I no longer had the need to wake up at 6 a.m., didn’t hold morning meetings, and didn’t read evening reports. But at that time, I had around 15 subordinates, to whom I had promised stability, growth, and reliable, professional colleagues during the recruitment process. In reality, everything turned out differently.
To keep my word, I felt responsible for each member of my team. I took it upon myself to help every manager find a new job. As a leader, I knew the strengths of each of my subordinates well and could see their growth areas. This allowed me to match them with companies where they could fully realize their potential.
To keep my word, I felt responsible for each member of my team. I took it upon myself to help every manager find a new job. As a leader, I knew the strengths of each of my subordinates well and could see their growth areas. This allowed me to match them with companies where they could fully realize their potential.
In nearly two months, every sales manager from my team had already started working in new companies. Most of these were companies of my friends or partners, with whom we had crossed paths before. Today, most of them are in the top 3 managers with the best results in companies whose names you definitely know.
2021 wasn’t the most pleasant year for me in terms of events, but it gave me invaluable experience. Emotionally, I first truly felt inner comfort and self-confidence. I had enough money to work not for survival, but for personal development. I continued learning, and various companies reached out to me for help in building effective sales departments across different niches.
In the spring of 2021, I spent 90% of my time fishing. This hobby had been with me since childhood, but only now could I fully enjoy it, no longer dependent on a schedule or my father’s time, as I once was. Finally, I allowed myself true freedom in this enjoyment.
2021 wasn’t the most pleasant year for me in terms of events, but it gave me invaluable experience. Emotionally, I first truly felt inner comfort and self-confidence. I had enough money to work not for survival, but for personal development. I continued learning, and various companies reached out to me for help in building effective sales departments across different niches.
In the spring of 2021, I spent 90% of my time fishing. This hobby had been with me since childhood, but only now could I fully enjoy it, no longer dependent on a schedule or my father’s time, as I once was. Finally, I allowed myself true freedom in this enjoyment.
I often hear from people who lack experience that fishing for many is associated with a wooden rod and a chair without a backrest. In reality, this is far from the truth. Professional fishing is much more similar to sales. For example, when you’re catching pike, there are many variables that influence the result: the type of tackle, the kind of lure, the pace, the specifics of the retrieve, water levels, the fishing area — these are thousands of details that need to be quickly adjusted in order to find the "key" and achieve the result.
In sales, the situation is similar. However, newcomers often expect the client to simply throw money at them without any effort. But that’s far from the case. The result always depends on the ability to quickly adapt, find the right approaches, and manage many factors simultaneously.
From the experience of others, 2021 taught me that personal relationships at work are the most expensive ones; there are places where they're cheaper.
At the beginning of summer, we completed work on the website, and two projects — UP Sales and MED Channel — were launched. We can say that our start was quick and smooth. From day one, we had a professional team, clearly defined responsibilities, and a formed client portfolio. Networking, the ability to build long-term relationships, and working towards results became our key assets.
The year was coming to an end, and the news space was filled with rising tension about the beginning of war. In September, I traveled to Lviv for a conference to attend a speech by Jordan Belfort, better known as the Wolf of Wall Street. For me, this trip was an adventure, a celebration, and I returned from it feeling completely energized.
At that point, we had absolutely nothing to lose, so by the end of 2021, we focused on work, continued learning, and tried to scale up.
What's your impression of 2021?
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The best ideas come as jokes. Make your The best ideas come as jokes. Make your thinking as funny as possible. The best ideas come as jokes.
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2022 year
The story about 2022 will be published on December 6
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The best ideas come as jokes. Make your thinking as funny as possible. The best ideas come as jokes. Make your thinking as funny as possible.The best ideas come as jokes. Make your thinking as funny as possible.The best ideas come as jokes. Make your thinking as funny as possible.МThe best ideasThe best ideas come as jokes.The best .
The best ideas come as jokes. Make your The best ideas come as jokes. Make your thinking as funny as possible. The best ideas come as jokes.
coming soon...
2023 year
The story about 2022 will be published on December 13
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The best ideas come as jokes. Make your The best ideas come as jokes. Make your thinking as funny as possible. The best ideas come as jokes.The best ideas come as jokes. Make your The best ideas come as jokes. Make your thinking as funny as possible. The best ideas come as jokes.The best ideas come as jokes. Make your The best ideas come as jokes. Make your thinking as funny as possible. The best ideas come as jokes.The best ideas come as jokes. Make your The best ideas come as jokes. Make your thinking as funny as possible. The best ideas come as jokes.The best ideas come as jokes. Make your The best ideas come as jokes. Make your thinking as funny as possible. The best ideas come as jokes.The best ideas come as jokes. Make your The best ideas come as jokes. Make your thinking as funny as possible. The best ideas come as jokes. come as jokes. Make your thinking as funny as possible. The best ideas come as jokes.
coming soon...
2024 year
The story about 2022 will be published on December 20
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